sonarch
brand design
Sonarch approached us for a logo and brand design that would reflect their mission, brand personality, and target audience. Their goal was to create an approachable cryptocurrency product for everyone, addressing a gap in the market.
Taking this into account, we designed a logo known as the "techy butterfly." This mark strikes a balance between friendliness and suitability for the financial tech industry, symbolizing the upward mobility associated with crypto staking.
To visually differentiate Sonarch from the typical blues and grays of the crypto landscape, we used a vibrant color palette. The lowercase fonts and playful, subtle pixelated design elements convey the approachability of the product while acknowledging its tech-oriented nature.