art of joy

brand identity

While meeting with the Art of Joy team, we learned that local residents were yearning for a fresh, vibrant, and authentic hangout—a place where they could indulge in elevated cocktails and immerse themselves in live music.

Through our brand workshop, the Art of Joy team helped us establish personas, brand values and a brand personality. We then designed a visual identity to reflect what was established during the workshop.

The visual identity we created, along with a brand guide, enables the Art of Joy team to maintain consistency in their branded content across various mediums.